When it comes to eating veggies, purple is the new green of 2018. We see it in beetroots, violet sweet potato, and hibiscus flower – each rich in anthocyanins, a natural antioxidant. Not only healthy, but also packed with flavour.Read more
For us at AEG, looking for trends is natural. What if we could find the next big thing, just before it gets big and enable people to master the tastes of tomorrow?
ABOUT THE PROJECT
We've teamed up with a group of experts to predict the food trends of 2018. Our team of experts – ranging from a data scientist, trend hunters, a journalist and chefs – have been mining the internet and conquering every about-to-trend taste in our kitchen. The result was 15 mouthwatering trends of 2018, ranging from cooking with new techniques and trending colours to flavours and dishes.
Who knew that Purple would be the color on your plates this year? Or that popped food would pop into kitchens around? Out of these 15 trends, we've narrowed them down seven that we won't only help you prepare, but master in new and exciting ways.
With AEG, we invite you to master tomorrow's tastes today.
Google Trends and Social Searcher have been used to provide deep insights into population behaviour and give indications of the potential rise of a food trend.
Based on the relative volume of interest in the topic keyword(s), Google Trends was used to identify the potential of a trend. By analysing a portion of the 3 billion daily Google searches, with particular focus on the prior 12 months, 15 trends were chosen to represent the tastes of tomorrow.
Social Searcher's "Social Buzz" tool served as a confirmation of the trend by providing social media usage data. It uses open API access for Twitter, Facebook, Google+, YouTube, Instagram, Reddit, Daily Motion, Tumblr, Vimeo, VKontakte and Flicker to examine mentions of specific keywords over time.
THE EXPERT PANEL
Together with deep dives into data analytics, our experts have played a big part in researching and identifying the tastes of tomorrow. The experts – ranging from data scientists and trend hunters to journalists and chefs – selected the tastes based on a wide range of values like search behaviour and social media mentions.
Marti Buckley Kilpatrick
Buckley is originally from the US, but based in Spain. She is a journalist and the founder of the blog Travel, Cook, Eat. She has written for international magazines such as The New York Times, National Geographic, and Elle.
THE DATA SCIENTIST
A leading expert in the field of big data and data science. Lillian equips professionals and students alike with the data skills they need to stay competitive in today's data-driven economy.
Heiko is a German chef who specializes in advanced culinary techniques like molecular gastronomy as well as sous-vide. Practically cooking royalty, this chef has cooked for Crown Prince Harald of Norway, Queen Elisabeth II, and Angela Merkel.
A creative mother from The Netherlands, Nina invites her thousands-upon-thousands of followers to watch her in her digital kitchen every week. Her recipes are vegetarian and vegan, but also encourages and inspires her more carnivorous followers.
THE TREND EXPERT (AEG)
Sofia is a trend research expert at Electrolux. She supports projects across the design teams, is responsible for leading and conducting trends research, translates, and applies said trends into the different stages of the design process.