Caring for our clothes is about more than protecting threads and fibres. It's about preserving memories and looking out for our environment. Our laundry appliances help you care unreservedly for all your garments, no matter how delicate, with incredible efficiency.
The Care Label Project
We want to break today’s care habits. Join us in changing the future of fashion, one care label at a time.
Discover how to keep all your garments looking like new for longer in the most caring way for our environment
AEG's New Laundry Range
A new uber-modern design meets groundbreaking technology to provide your clothes with unprecedented care.
Superb washing results
Care more for your favourite garments with incredible gentleness
AEG gives consumers the confidence to put woollen garments into a washing machine
The Woolmark Company
How to wash €1588 wool at home
With the right washing machine, you can enjoy everything from high street to high fashion for longer