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WE CAN HELP YOU CARE MORE

Clothes are much more than threads sewn together. They hold memories. They tell our story. Yet on average we don't wear 80% of the clothes we own. If we choose to care more, we can help change fashion's throwaway culture and add new chapters to our stories in the clothes we love.

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PRESERVE MEMORIES

Some of your favourite clothes feel like a second skin. They've been with you through good times and they're a relic of shared experiences. Ensure you preserve the memories they hold by caring for them in the right way. So you can continue wearing your favourite, most treasured clothes again and again. And use the same loved threads to inspire exciting new stories.

SAVE MONEY

Modern washing machines give you outstanding results at low temperatures. This saves you money, is better on the environment and helps preserve your garments.

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THE DELICATE SHIRT DEFENDER

Our advanced 8000 Series washing machines with ÖKOMix Technology treat your favourite clothes to a more immersive clean, even at low temperatures.

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Superb washing results

Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.

THE CLOTHES CARE LIFECYCLE

Small changes make big differences in preserving your garments. We go through clothes so fast nowadays. But keeping them for as long as your grandparents doesn't mean resorting to dated measures. More diligent purchases, tweaks to washing and new technology adds years to your clothes.

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SPOT GOOD QUALITY

Superior tailoring and craftsmanship leads to longer lasting clothes. Good quality costs more, but you get what you pay for. Look out for natural, durable fibres like cotton and wool. Ensure stitches and seams are free of puckers and irregularities. And check buttons for loose threads. With this kind of quality your garment will stand the test of time. Any sign of sloppy stitching, leave it on the rack.

GO ORGANIC

You can reduce the environmental impact of your clothes from the moment you walk into a store. On average, it takes 1kg of chemicals to produce 1kg of textiles. So look for garments made from organic textiles and renewable or recyclable materials. For more detail, our film, The Next Black explores sustainability in the textile industry.

Explore The Next Black

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WASH LESS, CARE MORE

What we do with our clothes after we've bought them has the biggest impact on their lifetime and on the planet.

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NO FADING, WASH AFTER WASH

The pioneering SoftWater Technology in AEG 9000 Series washing machines removes the impurities in water that can be harsh on fabrics.

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THE DELICATE SHIRT DEFENDER

Keep your clothes looking and feeling impeccable, every day, with effortless ease.

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REDUCE, REUSE, RECYCLE

As much as 95% of the textiles we throw away could be re-worn or recycled. The final stage in your garment's lifecycle doesn't have to be final. If it's in good shape, donate it to charity. Up-cycle it to give it a new lease of life. Or give it back to nature at a recycling station. Recycling reduces waste and it saves energy and water. Caring for your environment will never go out of fashion.

 

 

EASILY TACKLE THE TOUGHEST LAUNDRY TASKS

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A DETERGENT FOR DELICATES

Use a specialist detergent that doesn't contain protein based enzymes. These can damage wools and silks.

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TREAT STAINS FAST

Soak any stain in cold water as soon as possible to prevent it from setting in.

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KEEP COLOURS SHARP

Bleach-free detergents are best for your colored loads. Use bleach-based powders on your whites to keep them really white.

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DISCOVER WASHING MACHINES

Superb washing results

Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.

CARE LABELS TO CHALLENGE

As technology advances, our laundry habits should too. Yet, we still wash and dry in an outdated way. This is harmful to our environment and our clothes. We're challenging several care labels because they're simply no longer valid. Here's how to wash and dry in the most caring way.

 

 

SAVING YOUR CLOTHES FROM OUTDATED ADVICE

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30 IS THE NEW 40

Temperature labels aren't a recommendation, they're a maximum. Most washes can be done at a lower temperature. 

THE LITTLE BLACK DRESS GUARDIAN

Relish the colour, shape and feel of your clothes wash after wash. The ion-exchange filtering system in AEG 9000 Series washing machines is a world first.

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FORGET HAND WASHING

Our appliances have been certified by Woolmark to care for even your "hand wash only" woolens.

SUSTAINABILITY IS THE FUTURE

 

Sustainable and durable design is not a passing trend, but the future of fashion. And it's already gathering pace. We believe with the right care, you can enjoy everything from high street to high fashion for longer. We put this theory to the test when we washed an €1588 woollen coat in an AEG washing machine.

ARE YOU INTERESTED IN WHAT'S NEXT?

The Next Black is our documentary about what can be expected next. We've looked into our crystal ball of care to understand what the laundry needs of tomorrow will be.

Find out more

Now you know the best way to care more for your clothes. Your favourites deserve the best treatment because they're not just threads and fibres. They're a story. Your story. And by washing and drying them in modern laundry appliances, you are doing your bit for your clothes and the environment.

 

 


 

DISCOVER MORE WITH AEG

DISCOVER WASHING MACHINES

Superb washing results

Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.

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