Clothes are much more than threads sewn together. They hold memories. They tell our story. Yet on average we don't wear 80% of the clothes we own. If we choose to care more, we can help change fashion's throwaway culture and add new chapters to our stories in the clothes we love.
Some of your favourite clothes feel like a second skin. They've been with you through good times and they're a relic of shared experiences. Ensure you preserve the memories they hold by caring for them in the right way. So you can continue wearing your favourite, most treasured clothes again and again. And use the same loved threads to inspire exciting new stories.
Modern washing machines give you outstanding results at low temperatures. This saves you money, is better on the environment and helps preserve your garments.
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Our advanced 8000 Series washing machines with ÖKOMix Technology treat your favourite clothes to a more immersive clean, even at low temperatures.
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Superb washing results
Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.
Superior tailoring and craftsmanship leads to longer lasting clothes. Good quality costs more, but you get what you pay for. Look out for natural, durable fibres like cotton and wool. Ensure stitches and seams are free of puckers and irregularities. And check buttons for loose threads. With this kind of quality your garment will stand the test of time. Any sign of sloppy stitching, leave it on the rack.
You can reduce the environmental impact of your clothes from the moment you walk into a store. On average, it takes 1kg of chemicals to produce 1kg of textiles. So look for garments made from organic textiles and renewable or recyclable materials. For more detail, our film, The Next Black explores sustainability in the textile industry.
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What we do with our clothes after we've bought them has the biggest impact on their lifetime and on the planet.
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The pioneering SoftWater Technology in AEG 9000 Series washing machines removes the impurities in water that can be harsh on fabrics.
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Keep your clothes looking and feeling impeccable, every day, with effortless ease.
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As much as 95% of the textiles we throw away could be re-worn or recycled. The final stage in your garment's lifecycle doesn't have to be final. If it's in good shape, donate it to charity. Up-cycle it to give it a new lease of life. Or give it back to nature at a recycling station. Recycling reduces waste and it saves energy and water. Caring for your environment will never go out of fashion.
A DETERGENT FOR DELICATES
Use a specialist detergent that doesn't contain protein based enzymes. These can damage wools and silks.
TREAT STAINS FAST
Soak any stain in cold water as soon as possible to prevent it from setting in.
KEEP COLOURS SHARP
Bleach-free detergents are best for your colored loads. Use bleach-based powders on your whites to keep them really white.
Superb washing results
Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.
Temperature labels aren't a recommendation, they're a maximum. Most washes can be done at a lower temperature.
Relish the colour, shape and feel of your clothes wash after wash. The ion-exchange filtering system in AEG 9000 Series washing machines is a world first.
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Our appliances have been certified by Woolmark to care for even your "hand wash only" woolens.
The Next Black is our documentary about what can be expected next. We've looked into our crystal ball of care to understand what the laundry needs of tomorrow will be.
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Superb washing results
Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.