We can help you care more

Clothes are much more than threads sewn together. They hold memories. They tell our story. Yet on average we don't wear 80% of the clothes we own. If we choose to care more, we can help change fashion's throwaway culture and add new chapters to our stories in the clothes we love.


Your clothes are special reminders of a snapshot in time. But if they lose their look and feel, they're left at the back of your wardrobe. This doesn't have to happen anymore. There are plenty of ways to care more and even more reasons to, from preserving memories to the environment. 

A woman wearing a purple shirt

Preserve memories

Some of your favourite clothes feel like a second skin. They've been with you through good times and they're a relic of shared experiences. Ensure you preserve the memories they hold by caring for them in the right way. So you can continue wearing your favourite, most treasured clothes again and again. And use the same loved threads to inspire exciting new stories.

A purple silk top accompanied by jewellery
Blue cotton with a 30degrees wash icon over the top

Save money

Modern washing machines give you outstanding results at low temperatures. This saves you money, is better on the environment and helps preserve your garments. A modern washing machine could save up to 80% more energy than one that's just 5 years old. So invest in today's technology and save money by washing at 30 degrees.

Woman in a freshly laundered red silk blouse

Unique pre-mixing of detergent, softener and water to reach every fibre

The AEG 8000 series washing machine


Your delicate pieces need gentle treatment to retain their timeless quality, however often you wear them. Our advanced 8000 Series washing machines with ÖKOMix Technology treat your favourite clothes to a more immersive clean, even at low temperatures. Extend their life with expert protection, for good-as-new clothes every time.


Small changes make big differences in preserving your garments. We go through clothes so fast nowadays. But keeping them for as long as your grandparents doesn't mean resorting to dated measures. More diligent purchases, tweaks to washing and new technology adds years to your clothes.

It starts in the store

Blue cotton fabric

Spot good quality

Superior tailoring and craftsmanship leads to longer lasting clothes. Good quality costs more, but you get what you pay for. Look out for natural, durable fibres like cotton and wool. Ensure stitches and seams are free of puckers and irregularities. And check buttons for loose threads. With this kind of quality your garment will stand the test of time. Any sign of sloppy stitching, leave it on the rack.

A tub of water with added damaging chemicals


You can reduce the environmental impact of your clothes from the moment you walk into a store. On average, it takes 1kg of chemicals to produce 1kg of textiles. So look for garments made from organic textiles and renewable or recyclable materials. For more detail, our film, The Next Black explores sustainability in the textile industry. 

What we do with our clothes after we’ve bought them has the biggest impact on their lifetime and on the planet. But there are ways to care for our clothes that are gentle on them and our environment. 

Wash less, care more

Very few garments need to be washed after every wear. Overwashing is bad for the environment and won't keep your clothes looking their best. Wait until you can fill your machine. Fuller, fewer loads will save you energy and water - just like our OptiSense technology. This adjusts time and energy usage to the size of your load. So no overwashing, only the most efficient laundry from our machines.

Freshly laundered black and red fabric

Achieve the thorough clean of a 60-degree wash at just 30 degrees.

The AEG 9000 series washing machine


Retain that soft feel and those vibrant colours for longer. The pioneering SoftWater Technology in AEG 9000 Series washing machines removes the impurities in water that can be harsh on fabrics. Doing this before water enters the drum means detergents can work at their best, even at low temperatures. At last, there’s no need to compromise performance for care. 

Easily tackle the toughest laundry tasks

  • Red silk on a charcoal background
    A detergent for delicates

    Use a specialist detergent that doesn't contain protein based enzymes. These can damage wools and silks.

  • Hand washing a red garment
    Treat stains fast

    Soak any stain in cold water as soon as possible to prevent it from setting in.

  • A crisp red shirt
    Keep colours sharp

    Bleach-free detergents are best for your coloured loads. Use bleach-based powders on your whites to keep them really white.


Enjoy up to 30% fewer wrinkles and quickly refreshed clothes

The AEG 7000 series washing machine


Keep your clothes looking and feeling impeccable, every day, with effortless ease. When you want to spend less time ironing, the 7000 Series with ProSteam Technology allows you to complete a washing cycle with steam, or a separate dry clean steam. Short, gentle steam programmes remove odours safely and reduce creases in dry fabrics.

Reduce, reuse, recycle

As much as 95% of the textiles we throw away could be re-worn or recycled. The final stage in your garment's lifecycle doesn't have to be final. If it's in good shape, donate it to charity. Up-cycle it to give it a new lease of life. Or give it back to nature at a recycling station. Recycling reduces waste and it saves energy and water. Caring for your environment will never go out of fashion.


As technology advances, our laundry habits should too. Yet, we still wash and dry in an outdated way. This is harmful to our environment and our clothes. We're challenging several care labels because they're simply no longer valid. Here's how to wash and dry in the most caring way.


Clothes soaking in a tub of water

30 is the new 40

Temperature labels aren't a recommendation, they're a maximum. Most washes can be done at a lower temperature. This helps you protect the colours and fibres of your garments and save on your electricity bill. Our ÖKOMix Washing Machine gives you exceptional care at 30 degrees. The patented pre-mixing technology dissolves the detergent more quickly so it's activated at a lower temperature.

Woman in a freshly laundered black dress


Relish the colour, shape and feel of your clothes wash after wash. The ion-exchange filtering system in AEG 9000 Series washing machines is a world first. This SoftWater Technology removes impurities in water before it enters the drum, enabling detergents to deliver the thorough clean of a 60-degree wash at 30 degrees. Gentler on the environment, gentler on your clothes.


Our appliances have been certified to care for even your "hand wash only" woollens

Woolmark green care label

Forget hand washing

Forget what you've been told. Hand washing is not the gentlest way to clean a delicate garment. It's time and water consuming and stresses the fibres more than you'd think. Modern machines with wool and silk cycles have unique drum rotations and lower washing temperatures for the best care of your delicates. 

The adidas smart clothing laboratory with a mannequin

Are you interested in what's next?

The Next Black is our documentary about what can be expected next. We've looked into our crystal ball of care to understand what the laundry needs of tomorrow will be. We collaborated with designers and leading fashion thinkers such as adidas and Patagonia to find out. We invite you to discover the future of clothing and the future of care. 

Now you know the best way to care more for your clothes. Your favourites deserve the best treatment because they're not just threads and fibres. They're a story. Your story. And by washing and drying them in modern laundry appliances, you are doing your bit for your clothes and the environment.