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THE NEXT BLACK

Technology, sustainability and innovation are transforming our clothes. The Next Black introduces designers and innovators shaping the future of clothing. This is not about what’s new, it’s about what’s next.

WHAT IS THE NEXT BLACK?

The Next Black is a documentary that brings together designers, innovators and leaders from around the globe for an open discussion on the concept of clothing. It probes beyond what we are wearing to explore how we produce clothes, how we interact with them and how we care for them. Each person we interviewed has a fresh perspective on the future of the clothing industry - and all of them are using their passions to fuel change.

 

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WHY THE NEXT BLACK?

The Next Black aims to deepen our understanding of what people will be wearing and washing - today and tomorrow. We've taken a look at how evolving textiles and technologies are affecting the creation of clothing, as well as how growing concerns about sustainability are transforming the way we do laundry.

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GETTING CLOSER TO THE PROCESS

Learning more about how clothes are made helps us make smarter choices about what to wear

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WATCH THE NEXT BLACK

Fashion passes, but style remains. The Next Black is a documentary film that challenges the whole concept of clothing and its manufacture. Meet the designers, innovators and leaders who are shaping the future of what we wear.

THE FUTURE OF CLOTHING TODAY

We care about what's next because we want to understand the needs of the future. AEG introduced the first automatic washing machine and invented the technology that makes modern dryers energy efficient.

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MEET THE PIONEERS

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ADIDAS

Adidas is taking performance tracking to the next level by introducing cutting-edge technology directly into the fabric of sportswear.

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BIOCOUTURE

BioCouture is the world's first biodesign consultancy, working to produce clothing without generating toxic waste.

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PATAGONIA

Patagonia leads the way in sustainable practices by encouraging responsible consumption and incentivising recycling in the clothing industry.

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STUDIO XO

Studio XO is shaping the future of clothing by creating clothes that change shape, cut and colour according to the wearer's preference.

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YEH GROUP

Yeh Group pioneers innovation that helps minimise the environmental impact of dyeing fabric by using less water.

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WHY DO WE CARE?

Innovation is in our DNA. We strive to stay one step ahead, which is why we are working to care for the clothing of the future today. 

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SUSTAINABILITY: PRESERVING WHAT WE HAVE

 

To improve sustainable consumption and production, we need to understand the entire lifecycle of an item of clothing. The Next Black explores the environmental impact of the production process, from growing the materials to dyeing, washing and transporting them. It also explores how many garments we buy. 

 

 

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WE HAVE INFLUENCED MANY PEOPLE TO RETHINK THEIR RELATIONSHIP WITH THEIR CLOTHES

 

Rick Ridgeway

Vice-President of Environmental Initiatives, Patagonia

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RETHINKING RELATIONSHIPS

Achieving sustainability means looking beyond our own desires. Rick Ridgeway feels that the best thing we can do for our planet is to buy only what we need. He encourages consumers to purchase based on need rather than desire and to reduce what we buy, repair what we can, reuse and recycle.

 

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WE NEED TO HAVE COLOUR…BUT I CAN SEE THAT WE'RE GOING TO BE APPLYING COLOURS IN DIFFERENT WAYS

 

Sophie Mather

Yeh Group

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PRESERVING LOCAL RESOURCES

Textile manufacturing places huge pressure on the world's water supply and endangers local clean water supplies by expelling harmful pollutants into the environment. Yeh Group is fighting this with its DryDye™ technology, using fluid carbon dioxide to dye textiles without the need for water and chemicals.

 

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GROW YOUR OWN CLOTHING

 

Imagine being able to grow yourself a new outfit. BioCouture is exploring how organisms like bacteria, yeast, fungi and algae could be harnessed to produce fabrics. The result is a completely natural, 100% compostable product. It can be dried, cut and sewn together to make clothes. Even better, it is produced without creating polluting waste — a truly sustainable future for fashion.

A refreshing approach

BioCouture founder Suzanne Lee mixes green tea, sugar, bacteria and yeast to grow what she calls 'vegetable leather'

 

STYLE THAT LASTS

Learning how to care for your clothes is a vital step in adopting more sustainable behaviours.

Explore How to Care

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WATCH THE NEXT BLACK

The trend for fast fashion saw consumption of textiles increase by 47% in the 10 years since the millennium. But at what cost to the environment? Meet the designers, innovators and leaders who are challenging clothing innovation and behaviour to shape the future of what we wear and how we wear it.

 

 


 

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TECHNOLOGY: THE FUTURE OF CLOTHING

 

Technology is on the verge of transforming what we wear. From sportswear that monitors the body, to fashion that inhabits the space where science, art and human physicality collide. Around the world, innovators are working to make technology an integral part of the clothing we wear. 

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ONE DAY WE WILL WEAR THE SURFACE OF THE COMPUTER ON OUR BODIES

 

Nancy Tilbury

Studio XO

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HIGH-TECH COUTURE

 

When we think of wearing technology, we often think of watches or similar wearables. Not Nancy Tilbury. Her innovative Studio XO designs have adorned some of the world's leading artists, including the Black Eyed Peas. Studio XO also caught the eye of Lady Gaga and is now an integral part of TechHaus, her creative technology enterprise.

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FASHION YOU CONTROL

Studio XO's ambition is to reduce the amount of clothes in our wardrobes by allowing our future clothes to change shape, cut and colour in tune with our preferences and favourite trends. It could even enable us to subscribe to fashion content digitally and create playlists for our bodies in the same way we do on digital entertainment platforms.

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SOONER RATHER THAN LATER YOU WILL SEE MORE AND MORE SENSORS IN MORE AND MORE CLOTHES

 

Matt Hymer

adidas

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MADE FOR PERFORMANCE

Since 2010, adidas has been using its Innovation Lab to discover ways of integrating technology into its sportswear. The result is the MiCoach Team Elite System.

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DRESS SMARTER

Imagine wearing clothes that are as smart as the devices we carry. The MiCoach system features a fabric wire woven directly into a breathable base layer garment, to monitor players' body activity. Tiny sensors in this wire connect to the system hub, or cell. These measure heart rate, power, speed, acceleration and field positioning during training.

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WATCH THE NEXT BLACK

Meet the designers, innovators and leaders who are challenging not only the manufacturing process of clothing, but also the way we care for our clothes after purchase.

 

 


 

DISCOVER MORE WITH AEG

DISCOVER WASHING MACHINES

Superb washing results

Care more for your favourite garments with incredible gentleness, superb washing results and energy efficiency.

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